Where there are multiple standards in the same space, they should clearly indicate their different application area. Some reviewers report the name causes confusion.
Some reviewers report that it is important not to differentiate the goals, development method and scope of DIS 29500 Office Open XML with that of IS 26300 ODF in particular.
The current name "Office Open XML" is confusing, with ISO Open Document Format (ODF), ISO Office Document Architecture (ODA) and the many various products, notable "Open Office". Public usage has evolved into "OOXML" and "Open XML" as shorthands.
Furthermore, the name may appear to indicate a (non-standard) dialect of XML rather than a use of XML, which would be regrettable.
However, because "Office Open XML" is the title of Ecma 376 and in products, it is not suitable to change the name of the technology. A change in the name of the proposed Standard will suffice.

Change the name of the standard to "Information technology - Product-derived document format Office Open XML"

All parts

Ge Ed

Proposed Disposition of DIS 29500 Comment AU-0004 (Modified: 2008-01-11) Based on the wide industry support of DIS 29500 (see list of implementations below) and the volume of public discussion which references “OOXML” or “Open XML”, we believe there is no confusion regarding what “Ecma Office Open XML file format” identifies, nor is there confusion that “Ecma Office Open XML File Format” overlaps with the existing product “OpenOffice.org.” Further, “Office Open XML” or “OOXML” accurately convey several aspects of DIS 29500. The use of the word “Office” acknowledges DIS 29500’s role as a format designed to represent a large corpus of existing “Office documents”, the word “Open” conveys that this format is an open standard to be used by multiple tools and on multiple platforms, and the word “XML” indicates accurately that DIS 29500 is an XML-based document format. We acknowledge that there may have been some confusion early-on in the process, but, more importantly, that the industry and user community is now largely using “OpenDocument”, “ODF”, “OOXML” or “Open XML” to refer, without confusion, to specific formats. For these reasons, we believe the name “Ecma Office Open XML File Formats” (or “IS 29500:2008 Information technology — Office Open XML File Formats v1.0″ if the standard was to be approved) is appropriate and should not be changed. A growing number of implementations of ECMA-376 are becoming available, including those released by Apple (Mac OS X Leopard, iWork 08, iPhone), Adobe (InDesign), Microsoft (Office 2007, Office 2003, Office XP, Office 2000, Office 2008 Mac OS X), Novell (Suse Open Office) , Google (Search / Preview), Mindjet (MindManager), Intergen, OpenXML/ODF Translator (Open Source project on Sourceforge), Dataviz (DocumentsToGo on Palm OS, MacLinkPlus on Mac OS X Leopard), NeoOffice, Altova (XMLSpy), MarkLogic (XML Content Server), Datawatch (Monarch Pro), QuickOffice (QuickOffice Premier 5.0 on Symbian), Altsoft (XML2PDF Server 2007) and those under development by Corel (WordPerfect), AbiWord, Gnome (GNumeric), Xandros, Linspire, Turbolinux and others. These implementations are now available on many platforms, including Linux, the Macintosh, Windows, and handheld devices (PalmOS, Symbian, Windows Mobile). Note that our response to comments DK-0055 and FR-0034 is to agree to change occurrences of “Open XML” to “Office Open XML”. Similar Comments: CA-0003 , CL-0216 , GB-0001 , IN-0069 , IR-0055 , KE-0070 , US-0167 , US-0270 , ZA-0002